Understand Your Customers
Learn how to gather real customer feedback and iterate on your idea efficiently and effectively
Through this resource package, you'll learn how to gather real customer feedback and iterate on your idea efficiently and effectively using two design approaches: human-centered design (HCD) and Lean Startup.
Human-centered design (HCD) is a creative approach to problem solving pioneered by the design firm IDEO. The approach hinges on having a deep understanding of customer needs and rapidly prototyping to get your ideas into the hands of the people you're trying to serve. We'll give you resources to help you practice the mindsets and methods of human-centered design, enabling you to produce tangible results quickly.
Lean Startup applies innovation methods from Silicon Valley to social issues. Mastering Lean Startup principles will help you understand how social enterprises successfully run experiments, pivot, and remain lean and innovative while ethically serving their customers and prioritizing impact. The lean approach starts with understanding your customers' pains, gains, and jobs to be done, which is what we'll focus on in this resource package.
Acumen Academy is the world's school for social change. We offer world-class courses that empower you to think differently, learn collaboratively and join a global community of over 450,000 learners and doers with a burning desire to change the world.